collaborations
Brands that share a vision,
discipline and ambition
FORMAS DE COLABORAR
Track and Team Branding
Product and Integration
Content and Media
B2B and Brand Activations
Circuit Hospitality
Value Partnerships
title partner
Maximum integration and brand priority: prominent presence across available spaces on the car and team, premium content and comprehensive hospitality. Co-creation of the seasonal campaign.
Major Partner
A prominent presence across digital, print and content. Access to B2B experiences and activations.
Official Partner
Moderate visibility, collaborative content and participation in sporting events.
Technical Partner
Technical, product or technology collaboration, with financial support. For brands that deliver results, not just a budget.
Cada nivel es un punto de partida, no una plantilla.
Si tu objetivo no encaja en ninguno, lo construimos.
SUCCESS STORIES
Collaborations that turn vision, performance and technology into real results.
1# DigaliX × Mikkel Kristensen — Colaboración técnica
Simulation technology is only as valuable as its connection to real-world racing. Mikkel is that connection. DigaliX develops driving simulation, advanced training and immersive technologies. Mikkel validates its equipment where nothing can be faked: in his preparation for the Michelin Le Mans Cup and the Ultimate Cup European Series, applying the judgement of a development driver tested every weekend on circuits across Europe. From that foundation, the collaboration expands wherever opportunity emerges: events and experiences where DigaliX technology is showcased with a real racing driver at the wheel—from Madrid to the European endurance calendar—and content that connects the virtual world with the real one. A select number of collaborations, built on genuine alignment and meaningful contributions from both sides. DigaliX, official collaborator in simulation and immersive technologies. Exclusive category. “The simulator does not replace the car, but it determines how well prepared you are when you get into it. Giving DigaliX my feedback from inside the cockpit is what makes this work—not advertising.” Mikkel Kristensen.
2# SPRINT REIS × MIKKEL KRISTENSEN — Alianza de comunicación
A broadcast is only as good as the voice telling the story from the inside. That voice is Mikkel. Sprint Reis—the project founded by Pol Corredoira and Edgar Manchado—provides the Spanish-language commentary for the European Le Mans Series and the Michelin Le Mans Cup on DAZN. Mikkel brings something no studio can produce: he commentates on the races he competes in, offering the “inside the paddock” perspective—as DAZN itself describes it—of someone racing on the same grid and personally knowing the drivers he covers. From that foundation, the partnership expands wherever audiences are built: technical analysis during broadcasts—free to watch and without a paywall across Spain and Latin America—original content for Sprint Reis’ channels, and features such as “A Day with Mikkel”, revealing what can never be seen from the grandstands. The 2026 season is the proof of concept for a communications product that grows alongside the championship: what comes next will be built on the measurable results delivered this season. Sprint Reis, Mikkel’s communications team for the 2026 season. “I commentate on the races I compete in. I know what happens inside the car because it is happening to me that same weekend. Explaining it well is not a hobby—it is the other half of my profession.” Mikkel Kristensen.
Photo: Roberto Maroto
3# ROBB REPORT ESPAÑA × MIKKEL KRISTENSEN — Proyección editorial
A leading title is worth what the story it chooses to tell is worth. That story is Mikkel. Robb Report España — the Spanish edition of the international luxury title — took Mikkel to La Monumental at MADRING, with the circuit still under construction and a few weeks before Madrid's first Formula 1 Grand Prix, to portray the new generation of motorsport. A driver building his career in endurance — today in LMP3 prototypes in the Michelin Le Mans Cup and the Ultimate Cup Series — in categories "where speed is combined with management, strategy and the ability to stay focused over long distances". Mikkel brings what no press release can produce: a profile that holds up under the gaze of a demanding editorial team. In Robb Report's words: "their courtesy, generosity and naturalness — qualities that have exceeded all our expectations". On that base, the projection unfolds where credibility is born: in the eyes of a third party. The feature "Dos pilotos, una meta" (10 September 2026), the shoot at MADRING and the Robb Report and Vega Members Club evening on the eve of the Grand Prix, where guests experienced Mikkel Kristensen with DigaliX technology. A project that reads from the outside the way it is built from the inside. Robb Report España, editorial feature of the 2026 season. "MADRING was half-built and so was my career. The difference is that I already know what I am building: endurance as my discipline, and every partnership as a business with data behind it." Mikkel Kristensen.
WHY
JOIN US
WITH MIKKEL
A partnership designed for decision-makers: a platform combining content, hospitality and performance, with a focus on data, consistency and global reach.
International reach. Global visibility
Racing career: from karting to prototype racing.
International profile. Fluent in four languages
Professional values. Discipline, consistency and
teamwork.
Technological landscape. Innovation, engineering and mobility.
TARGETED B2B AUDIENCE. BRANDS, ENGINEERING AND INVESTORS.
THEY ARE ALREADY PART OF IT
2026 CAMPAIGN PARTNERSHIP
TAVAT Eyewear — Official supplier of eyewear.
